Drive conversion rates with videos. According to GE Capital, 81 percent of consumers do extensive research online before making a major purchase. Video marketing companies can capture product design, performance and other key features in a video far better than a static product image. The...
Now that you have created your video masterpiece where do you place it? Nowadays there are many video-hosting platforms to choose from and we will briefly discuss the 3 our clients use the most. These include YouTube, Wistia, and Vimeo. Keep in mind most of...
Does your firm believe in video but isn’t quite sure where to begin? We created three videos to help you create, play, and market your video. In this first video we will provide some basic information to help you create the right messaging for your...
The countdown begins and its only seven more days until the #LMA2016. We are living the dream in sunny South Florida and gearing up for the Legal Marketing Association Conference in #Austin next week! So far we have our backdrop set, videos prepped, electric turned...
First of all, Happy New Year! I am sure you all have picked out your New Year's resolutions or have resolved to not change at all! Which I must say I am quite a fan of but just can't seem to get it right. So...
JetBlue. I’ll explain later. I am posting this a bit after the fact, but after some much needed reflection on the past couple of weeks it was time to put my thoughts on paper, or at least on a Word document. We were interested in...
Once you have your videos ready for your law firm, it's essential to put them in the all the right places and implement some savvy marketing strategies. Here's a list of 5 critical tips to get you in the right direction for 2016. 1.Video Rocks Inbound...
Biotech companies need to do more than just come up with new ways to use living systems to develop products – they need to market their product and their brand story to consumers and investors. Biotech company websites now litter the Internet, with established corporations...