As cloud use has skyrocketed over the past 5-10 years, almost every industry is searching for talented cloud computing employees. From analysts to programmers, developers to support specialists, SaaS (software as a service) is booming and not slated to slow down. Gartner anticipates that SaaS solutions will...
Hosting a virtual event is full of tiny details that make it go smoothly. If you’re well-practiced in front of a screen where you can’t see your audience, you might be perfect for the job. But there are a few things that could go wrong. If you’re trying...
Adding video profiles of your attorneys and staff members will help build a relationship between you and your potential clients. You may even want to get creative with a video tour of your office to showcase your firm to potential clients....
Video helps educate potential clients. This can include answering common questions on specific legal topics or providing legal information on how to file a lawsuit. The possibilities are endless. Educational videos can be used to communicate messages at multiple stages of the sales cycle and...
Video Rocks Inbound Marketing! Inbound marketing focuses on creating quality content that naturally draws folks to your law firm, and video is a killer inbound marketing tool that can be used as a point of entry to draw potential clients back to your site. Engage and...
Adding video to your written legal blogs helps establish a personal connection with your clients. It makes it easier to gain trust and establish credibility. The bottom line here is that video adds life among all of that static text....
Promote your video with YouTube pre-roll ads. YouTube pre-roll ads are a top of the funnel type of digital marketing. Use these ads to create an awareness of your law firm, drive website traffic and for lead generation. In addition, viewers may do a search...
Improve your web presence with video. Searches are informational, navigational, or transactional, as searchers want to learn, go, or do. Homepage videos can immediately address one of these key needs: to learn. Videos can educate visitors about products or services and provide valuable information. Videos...
Drive conversion rates with videos. According to GE Capital, 81 percent of consumers do extensive research online before making a major purchase. Video marketing companies can capture product design, performance and other key features in a video far better than a static product image. The...